In some ways, we are living in the golden age of skincare. With just a few clicks, you can discover hundreds of new products that promise to resurface, renew, filter, glow, glaze, you name it—and get the Mecca box delivered by tomorrow, dopamine rush included.
But like most blessings, it can also be a curse: the amount of beauty products currently on the market is nothing short of overwhelming, with new releases popping up every day, promising to be better than the rest.
So to help you comb through the pickings, we’ve listed all the new brands that’ve hit the shelves of Mecca over the last few months – and break down what they promise to have in store for your skin, hair and body.
Enjoy!
Crown Affair
Crown Affair launched in April and is already a brand in high demand. Adding a new level of luxury to the hair category, the brand considers the daily experience of hair care to create a space where aspirations (luxurious packaging) and reality (efficacious formulas) go hand in hand.
To founder Dianna Cohen, it’s the ‘no-makeup makeup approach to hair’, which simply means enhancing what you have. All formulations and designs are brought to life using the best quality ingredients and the most experienced makers and scientists from across the globe. Formulations work to restore the hair’s natural balance so it can look and feel its best all the time, while the tools are made to last the test of time.
Launched: 2 April
Dyson
In May, the newly launched Dyson Supersonic Nural™, rolled out to all 109 MECCA stores so we can all experience the best-in-class technology and innovation in person. Dyson’s most intelligent hair dryer yet comes equipped with a new scalp protect mode, automatically reducing heat and airflow as it nears your head, helping to protect your scalp from heat damage. Not only this, it comes with new and improved attachments that learn and remember users’ styling preferences to simplify a routine for fast, healthy drying with no extreme heat.
Launched: 30 April
Act+Acre
Act+Acre brings cutting-edge hair care that puts the scalp first. Certified trichologist Helen Reavey began her career as a hairstylist, working on huge names like Bella Hadid, Alicia Keys and Harry Styles before she realised the problem most people faced when it came to the quality of their hair, was the health of their scalp.
Acknowledging the scalp as an extension of the skin on your face (that ages six times faster!) Helen knew the concern that needed attention. When she couldn’t find the products to address it, Helen founded Act + Acre, a brand that knows scalp health is hair wellness. Act+Acre offers innovations across serums, treatments and oils that promote thicker, fuller-looking hair by starting at the source, the scalp.
Launched: 28 May
La Bonne Brosse
La Bonne Brosse also acknowledges the importance of scalp health, so they’ve created brushes that you’ll want to use daily. La Bonne Brosse is committed to artisanal and sustainable craftsmanship to create beautifully designed brushes that effectively cater to all different hair types.
Launching: 6 June
Biologique Recherche
MECCA has launched French luxury facial and skincare brand Biologique Recherche into its MECCA George St flagship and MECCA Aesthetica skin clinic locations. Think clinical level treatments delivered by an expert team of dermal therapists, re-imagining the traditional retail service experience.
Launched: Monday 18 March
Fig.1
Developed by dermatologist Dr Courtney Rubin and entrepreneur Kimmy Scotti, Fig.1 launched at MECCA in May and has made it their mission to make high-quality skincare available to all. Providing effective, accessible and refillable options powered by science-backed, high-performance active ingredients.
Launched: Tuesday 30 April
Dr. Jart+
Landing at MECCA in June, global skincare giant Dr. Jart+ is known for its proprietary ingredient complexes and viral products like the best-selling Cicapair™, Ceramidin™ and Vital Hydra Solution™ ranges.
Launching: Tuesday 18 June
Dr. Lara Devgan
Founded by the board-certified New York plastic surgeon herself, Dr. Lara Devgan’s scientifically backed skincare line expands on her medical expertise and aims to deliver users with real results, formulated with best-in-class, clinically proven ingredients.
Launching: Tuesday 2 July
Polite Society
Industry icons Jerrod Blandino and Jeremy Johnson changed the game in ’98 when they debuted Too Faced Cosmetics, a revolutionary brand known for its emotional connection, innovative formulas, trend-setting colours and cheeky product assortment. Now they’re back and ready to inspire, disrupt and elevate the beauty industry, once again with Polite Society, launching at MECCA in June.
Launched Tuesday 28 May
Glossier
The beauty industry pioneer that first launched in 2014, is a multi-generational loved brand, recognised for its inclusive and accessible beauty philosophy. This marks Glossier’s debut in bricks-and-mortar retail in the Australasian market, offering customers the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time.
Launching: Tuesday 16 July
Perfumer H
Lyn Harris is no stranger to the fragrance industry. Classically trained in Paris and Robertet Grasse, she then worked with many acclaimed brands before founding Perfumer H in 2015. The end result? Artfully curated bespoke and seasonal fragrances. We’re particularly excited about this one in the world of fragrance.
Launched: 28 May
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