Even if you’re not on Beautytok, there’s no doubt you would have seen the brightly coloured packaging of Bubble Skincare on your feeds or IRL at the shops. The bold use of colours, fonts and uncomplicated messaging has gained it a huge international following, especially with the younger crowd.
But if you’ve never heard of it, should you? And is it really worth its cult status? We take a deep dive into the brand, the best-selling products and speak with CEO Shai Eisenman on what all the fuss is about.
Is Bubble a good skincare brand?
There’s a lot to love about Bubble. Beautiful aesthetic aside, the brand has made a name for itself thanks to its no BS approach to skincare and ingredients when it is typically quite a confusing topic.
According to the Bubble team, all the formulations for their products are created in-house by an all-female product development team (we love that) with input from the Bubble Dermatologist Advisory Board. The development process for a single product lasts 2-3 years and goes through hundreds of iterations to ensure the best results. Community is also a huge part of Bubble with all products going through some sort of exchange of ideas or feedback from the people who actually use the brand.
And it’s great on the pocket. With some brands quite literally charging hundreds of dollars for 30ml eye cream, Bubble is committed to affordable prices with no single product over $30 AUD.
“From day one, we saw a huge gap—prestige skincare was innovative, but not affordable. So we built Bubble to change that, making clinically effective, science-backed skincare accessible without the ridiculous price tags. We take lower margins than most brands because accessibility has always been the priority,” Shai explains.
We have never raised our prices. Despite rising inflation and production costs, every single Bubble product is still under $30.” she adds.
Is Bubble Skincare ok for 11 year olds?
This is in fact one of the most searched questions about the skincare range. And we’re almost not surprised. With the alarming trend of “Sephora kids” hitting all our FYP pages last year (you’ve most definitely seen tweens unnecessarily flocking to makeup and skincare brands), a younger demographic has gravitated towards the brightly coloured and bold packaging of the Bubble range.
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According to Shai, Bubble stocks a wide range of products that are suitable for all ages, including pre-teens thanks to its gentle formulations. They even have a section of products targeted to under 14-year-olds. However it’s important to note some products (especially the serums) contain powerful active ingredients that are not recommended for anyone under 14, and that skincare is probably best left until a later age when younger skin is more durable.
Our favourite Bubble Skincare products
Bubble’s #1 best-selling product around the world. This everyday cream moisturiser for normal to dry skin is loaded with aloe leaf juice and hoya lacunosa flower extract for a lusciously hydrating finish. Plus, we love the clever push-down dispenser for easy access. Honourable mentions also go to Bubble’s other moisturisers: Cloud Surf and Level Up.
This balancing toner in a handy spray bottle adds hydration for a glowy finish. Sea water helps to reduce the appearance of pores, niacinamide boosts radiance while the willow bark extract calms down any redness in the skin.
It does exactly what it says on the bottle: sets you up for a fresh start to your day. Use this to cleanse your skin morning and night for a beautifully clean finish. This PHA cleanser washes dirt and debris without stripping your skin of its natural oils. It’s also ideal for all skin types including acne-prone and sensitive skin.
If you’ve never dabbled in serums before, this daily one backed with Vitamin C and Niacinamide is a great beginner-friendly option. It nourishes the skin to give it a gorgeous glow, while supporting the skin barrier and works hard to address uneven texture and spots, including sun damage.
$22 for an eye cream is an absolute steal. The fast-absorbing formulation targets dark circles , puffiness and tired eyes for a bright and starry-eyed appearance. Use it in the mornings before applying your moisturiser for best results.
If your skin is feeling particularly lacklustre, dry and dull, a facial oil may be what you’ve been looking for. For days when you need a bit of oomph or after you’ve used the Bubble Deep Dive Exfoliating Mask, add a few drops to the face, neck and décolletage for a dewy finish. You can also use it if you’re big into face gua sha.
Can I buy Bubble Skincare in Australia?
Yes, you can buy Bubble Skincare exclusively from Priceline stores in Australia. When compared to the US website, Priceline doesn’t stock the entire range but you should still be able to find most best-selling products. Shop both online and in-stores but check stock levels before heading out.
Who is the owner of Bubble Skincare?
Bubble’s founder and CEO is Shai Eisenman. Based in America, the brand launched in 2020.
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