Get ready to nab a bargain because Afterpay Day Sale is back for the second time in 2025! Expect big savings from even bigger names like Bobbi Brown, De’Longhi, Viktoria & Woods, Expedia and more.
Don’t know where to begin? We’ve done all the heavy-lifting for you and have found all the best sales on Afterpay Day we know you’re going to love. Wallets at the ready – go!
What is Afterpay Day Sale?
Afterpay Day Sale is a biannual consumer shopping event that usually runs in March and August every year. Founded by Afterpay, a digital payment platform that allows shoppers to pay for items in instalments, participating retailers offer heaps of discounts across a range of categories like home, tech, clothing, travel and more. And you don’t have to use Afterpay to access these sales.
This year, Afterpay Day Sale begins on Thursday 20 March and end on Sunday 23 March. However don’t be surprised if some brands extend their sales periods!
Is Afterpay Day Sale online only?
While it may have started as a digital-only offering, the sales available during Afterpay Day have evolved over the years so you can get your fix both online and in-person.
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Our pick: The best Afterpay Day 2025 Sale deals
Best deals on activewear
Under Armour
One of our favourite high-performance activewear brands is offering up to a huge 51% off in reductions. We’re running at the classic UA Seamless Low Long sports bra and the Run 96 for cooler morning outdoor workouts.
The Iconic
Take 20-30% off a whole range if women’s clothing including activewear separates and accessories. Brands range from Nike, Adidas Originals, Lacoste, New Balance, P.E Nation and Reebok. P.E Nation’s Frequency Full Length Legging is down to just $62.30.
Adidas
Adidas is offering up to 40% off women’s clothing, sneakers and activewear. You can grab yourself a pair of Sambas at 30% off or the iconic three-stripe Adibreak Pants, down to $72.
Best deals on tech
Dyson
Everyone’s favourite vacuum cleaner and hair blowdryer brand is offering deep discounts across their range. Nab $600 off the Gen5detect™ Complete vacuum or $220 off the WashG1™ 2-in-1 hard floor cleaner, now down to $779.
JB Hi-Fi
Shop from a range of discounted household tech, headphones, coffee machines, mobile phones, smart watches and more this Afterpay Day Sale.
De’Longhi
Can’t start your day without a cup of coffee? You’ll be happy to hear De’Longhi are offering 30% off selected coffee machines from now until the end of March. This includes the Magnifica Evo, now down to $699.
HP
Upgrade your tech with discounts across HP Chromebooks, laptops, PCs and gaming monitors. Expect discounts of up to 34% off for a laptop and monitor bundle and $500 off the 15.6 inch laptop.
Best home deals
Marimekko
For five days, take 30% off all home items from Marimekko. Known for their bold colours and fun prints, choose from kitchen textiles, bedding, towels, vases and other decor pieces.
No. 22 Home
You’ll truly be the hostess with the mostest when you bring out a brand new collection of gorgeous table and serving ware from No. 22 Home. They’re offering 20% off plates, bowls and napkins with the video YAY20. The Capri 2.0 Mixed Dinner Plates are a must.
Emma Sleep
Score yourself a new mattress with deep discounts at Emma. They’re offering up to 50% off mattresses, pillows, sofa beds and more from now until 23 March.
Best deals on clothing
Viktoria & Woods
Everyone’s favourite chic tailored-meets-street brand, Viktoria & Woods is offering 20% off selected styles, plus a further 20% off already reduced items.
Rolla’s Jeans
Rolla’s Jeans is offering up to 30% off everything starting early on Wednesday 19 March and ending later on Monday 24 March. The Stevie Relaxed in Deep Blue are coming home with us.
Bonds
We’re stocking up on all our comfies at Bonds with up to 30% off select items until 25 March. If you can hold out, they’re offering 40% off storewide from 25 March to 1 April.
Faithfull the brand
Stock up on dresses, swimmers and tops with 20% off select full-price styles and an additional 30% off already reduced items. We’ve got our eye on the Noa Mini Dress that we’ve seen on basically everyone and this gorgeous knit for the cooler months.
Best deals on jewellery and accessories
Thomas Sabo
Thomas Sabo are extending their Afterpay Day Sale until Monday 24 March. Expect 25% off selected items, plus up to a huge 70% off outlet pieces.
Le Specs
On the lookout for new shades? Le Specs is offering 30% off select styles for women’s, men’s and unisex pieces.
Saint Valentine
The more you shop, the more you save with the gorgeous jewellery brand Saint Valentine. You’ll get 20% off when you buy two pieces, 25% off with three, and 30% off four styles. Products range from earrings, necklaces, rings and bracelets.
Best deals on travel
Expedia
We reckon it’s time you made use of some of that annual leave you have floating around. Save 25% off or more for Expedia members including hotels and packages.
AllTrails
Consider yourself a bit of a keen explorer? AllTrails is offering 50% off its annual AllTrails+ membership from Friday 21 March with the code AUTUMN2025. The membership gives you access to guides, trails and offline maps, plus you can create lists and get alerts for wrong turns.
Antler
You can already shop Antler’s massive 50% off sale on a bunch of hard shell luggages. You can also expect 30 and 40% off carry on and check in styles, luggage sets, overnight bags and more.
Strand
Save up to 50% off luggages from now until 1 April. This includes brands like American Tourister, Samonsite, Flylite and Guess across carry on and check in suitcases, duffle bags and day bags.
Best deals on beauty and skincare
Estee Lauder
Take 20% off the entire Estee Lauder range including the bestselling Advanced Night Repair Synchronized Multi- Recovery Complex. Plus, if you spend over $150, you’ll receive a free 5-piece set.
Naked Sundys
For four days only, Naked Sundays are offering a huge 20% of sitewide. Save on all your favourites like the BeautyScreen™ SPF50 Peptide Foundation Tint and the iconic SPF50+ Collagen Glow Mineral Perfecting Priming Lotion. Use the code AP20 to redeem.
tbh Skincare
tbh skincare is offering up to a massive 40% off their entire range of bestselling acne treatments, cleansers, face masks and more. We’ve definitely stocking up on a bunch of pimple patches.
Bobbi Brown
Makeup powerhouse Bobbi Brown is offering 20% off their entire range until 23 March. What’s going straight in our cart? The Long-wear Cream Shadow Stick. If you spend over $150, you’ll score a 3-piece gift. Orders over $200 receive a bonus makeup bag.
Best deals on haircare
Adore Beauty
Shop Adore Beauty’s massive Afterpay Day Sale at up to 40% off. Save on beauty, skincare, fragrances as well as haircare products from your favourites like O&M, ELEVEN Australia and Olaplex.
Kerastase
Haircare experts Kerastase are offering 15% off sitewide with purchases over $80. Now is the perfect time to stock up on the Elixir Ultime Refillable Hair Oil or the Chronologiste Intense Regenerating Mask.
Slickhair
Dealing with those very annoying baby hairs? The original inventor of the Slick Stick are offering 20% off sitewide. Grab yourself their iconic slick or wax sticks for $20 or other haircare products like brushes, clips and rollers at a discounted price.
Mermade
Achieve the waves of your dreams with 20% off the entire range from Mermade Hair. This includes that iconic Hair Waver and the Interchangeable Blow Dry Brush, now down to under $130.
Best deals on fragrances
Àerre
Save up to 30% off Àerre’s wide range of fragrances inspired by iconic scents. Think Chanel’s Coco Mademoiselle, Le Labo’s Santal 33 and Viktor&Rolf’s Flowerbomb. Plus, score free shipping while you’re at it.
Jo Malone
With any purchase over $120 at Joe Malone, you’ll receive a complimentary Cologne Discovery Collection featuring five travel-sized scents valued at $45. For purchases over $280, you’ll nab a three-piece gift specially wrapped in a woven travel pouch.
Best deals on sex toys and intimates
Chouchou Intimates
Chouchou are offering a buy two, get one free offering on all their underwear. This includes all g-string, bikini brief and high waisted styles. If we were you, we’d go for the Georgia G-string in pink and black.
Vush
Now’s your chance to save on a range of vibrators and sex toys for couples and solo play. Save a massive 60% off the Empress Tidal Rechargeable Clitoral Stimulator and 50% off the Majesty 2 Rechargeable Powerful Wand Vibrator.
Wild Secrets
Wild Secrets is offering up to 60% off their range of vibrators for his, hers and couples, lingerie, lubes, accessories and plenty more. The bestselling Wild Secrets Cherish 7.1″ Thrusting Rabbit Vibrator is down to just $72.
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