Move over lipsticks, lip stains are the newest trend the beauty community is lusting over. Perfect for achieving that subtle natural look, we saw a huge spike in people searching for lip stains at the end of 2024. We break down everything you need to know about this must-have product in your makeup arsenal, how it differs from traditional lipsticks and lip tints, and our favourite brands doing the most for our lips.
What is a lip stain?
Not to be confused by a lip tint, a lip stain will simply “stain” your lips. This makeup product is usually water-based to provide a sheer wash of colour. The beauty of a stain is that it’s typically very long lasting without needing to reapply and can be easily buildable for more prominent colour to achieve the most natural look. Think your lip colour, but better.
In stores, you’ll most commonly find lip stains in a gloss tube with a wand applicator, as a pen-like marker for more precise application or sometimes in a squeezable tube. Each design allows you to gently apply the product while also allowing for easy buildability. Colours will generally mirror the look of your natural lips so it’s pretty uncommon to find bright shades of yellows, blues and greens (but not impossible!) You’ll often find them in shades of reds, pinks and plums.
Does a lip stain actually stain your lips?
Yes! A richly pigmented product will actually stain your suckers. But don’t be intimidated or worried. If you select a shade that closely resembles your lip colour, a stain will only look to enhance your natural beauty. Plus, the stain does eventually fade so it’s not like you’re stuck with it forever.
What is the difference between a lipstick and a lip stain?
A lip stain will absorb into the lips while a lipstick will sit on top. Lipsticks are often made from waxes and oils to give that lusciously creamy finish and wash of colours over the lips. It offers a richer, more opaque finish but will often need reapplication as lipsticks can easily smudge or fade throughout the day.
Depending on what look you’re after, lip stains will create a more natural, subtle wash of colour while lipsticks are hydrating, full coverage with more intense colours on offer.
How to apply a lip stain so it lasts?
The application of a lip stain will vary slightly with the product packaging but the fundamentals will be the same. Here’s the best way to apply a stain for long-lasting and even results:
- Begin by lightly exfoliating with a product or a simple DIY scrub of brown sugar, honey and coconut oil.
- Follow up immediately with a hydrating lip balm.
- Apply your lip stain of choice quickly and evenly over the lips as stains can dry very quickly
- Use your fingers to delicately dab in the product.
- Feel free to apply a second or third layer of stain for a richer colour.
How long do lip stains last?
The longevity of your lip stain will depend on a few factors. This includes correct application, if you’re eating or drinking, and how many layers of stain you applied. Generally speaking, a lip stain should last roughly 6-10 hours of wear.
The best overall lip stains
This Sephora-branded stain has thousands of positive reviews. And for good reason. The matte-finish comes in a huge range of colours, is hydrating and is made to last all day – even in between meals.
From Rihanna’s iconic beauty brand, this stain features a super high shine finish for a glossy look that dries to a soft, subtle colour. There are four shades to choose from: Berry Banger, Mai Type, Strawberry Sangria and Zesty Bestie.
At a very affordable $12, this glossy stain offers a really beautiful finish with a subtle sheer colour for a subtle look. It promises a smudge-proof stain that lasts hours. Plus, it’s cruelty-free and vegan to boot.
We love the water-like consistency of this stain from Clarins. Gently brush it over your lips for a barely-there finish that will give your pout the perfect wash of colour. It’s long-lasting and the water-based formulation means it’s super hydrating.
The best lip & cheek stain combos
This 2-in-1 product offers a creamy and dewy finish (compared to traditional stains that dry matte). Build up the colour with a few additional applications on both the lips and cheeks for a vibrant, long-lasting hue.
The pink-toned sister to Benefit’s best selling original Benetint, Floratint gives off a gorgeous rose glow over the skin. Gently glide it over the lips and dot it in place over the cheeks for best results. Hot tip: work fast because this dries quickly!
We’re a sucker for good packaging and this one from Basics by B is a breeze to apply. Glide the gel stain over the lips and cheeks for a natural finish without having to fuss around with messy applicators.
Yes, this one does look suspiciously like another brand (we’ll let you guess), but you can’t fault the quality of this dupe. This water-based tint gives off a lovely rosy glow that suits a range of skin tones. Plus, it’s long-lasting and smudge proof.
The only product from this round-up that looks and applies just like a lipstick, Jane Iredale’s stain is made with a velvety smooth formulation that effortlessly blends into the cheeks and lips for a natural glow of colour.
The best peel-off lip stains
This award-winning viral lip stain has gained cult status for good reason. It’s waterproof, transfer proof and lasts all day without smudging. It gives off a really natural wash of colour and is super easy to apply.
This one is actually a lip liner. The idea is to gently line your lips, let it dry for 10-15 minutes, then peel off the film to reveal your perfectly lined lips! Pretty clever, right? It may come as a bit of a shock when you see that almost-black layer across your lips but all is revealed when you peel away.
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