If your social media feeds are anything like ours, you probably would have seen a new fashion trend making the rounds. Called ‘Stockholm style’, all the cool girls are adopting this style and for good reason.
So between the ballet flats, relaxed tailored pants and a good fitting white tee, we break down everything you need to know about Stockholm style, all the reasons why we’re loving it, and the items you need to create this aesthetic.
So what is Stockholm style?
If you guessed this fashion aesthetic originated from Stockholm, then you’d be absolutely accurate. The style began in Stockholm, Sweden (hence the name) and is a representation of how Scandinavian girls, and more specifically, Swedish or Stockholm girls wear in their day-to-day lives.
RELATED: From baby tees to relaxed fits: we found the best white t-shirts
If you’ve ever been to Stockholm, you’ll be well aware of the city’s fondness for cycling, cafe hopping and a diverse art scene. Combined with the mild temperature, this has created a style that heroes practical pieces without over-the-top patterns or silhouettes, plenty of layers while incorporating stylish knits, cotton and linens. It has sometimes been described as casual coastal preppy chic.
5 reasons why we’re loving Stockholm style
1. You probably already own some pieces in your wardrobe
Grey knit, long flowy white maxi skirt or a plain coloured tank? Then you’re basically half way to completing your Stockholm style look. When it comes to the individual pieces that create this fashion style, we love that you probably own – or at least have very similar – items that would be considered Stockholm-esque.
2. It oozes effortlessly cool
It’s no secret Scandi girls are on another level when it comes to fashion and Stockholm style is no different. It’s all about the fit and silhouette so it may just look like an ordinary grey knit but when it’s paired with a Goyard tote and a pair of square toe ballet flats, it makes all the difference. What also helps is no one piece is too out-there or busy so it’s super easy to feel chic when everything goes together.
3. The looks are timeless
While yes, Stockholm style is currently trending on this side of the world, it’s just an everyday staple for those in Scandinavia. Individually, the pieces are timeless and classic so you know they’ll never go out of fashion. With items like a blazer, an oversized button down, a knit tube top, a tailored mini, a baby tee and full length jeans are all components to create tried and tested outfits that will last decades.
4. It’s minimalist without looking boring
Never got the knack for minimalism or couldn’t quite hack the capsule wardrobe? That’s totally fine. Stockholm style leans on a minimalist approach but adds its own touch. Scandi girls wardrobes are filled with great individual pieces that can easily be mixed and matched to create super chic outfits. While minimalist fashion might focus on simple jeans and a tee, Stockholm style might inject some bow elements, oversized collars, a statement necklace or show a bit of extra skin.
5. It’s actually super practical
Most people will either walk, cycle or take public transport in Stockholm so it’s important for the fashion to cater to those living in the city. That means you won’t find sky-high stilettos, ultra tight-fitting clothes or teeny tiny bloomers that aren’t comfortable or suit the climate.
At its core, Stockholm style is all about being casual and relaxed. So instead, opt for linen pants with elastic waistbands, ribbed tank tops, knit polos and easy cardigans that can be tossed over your shoulders when the weather gets warmer or thrown on in the cooler evenings.
What is the colour palette of Stockholm style?
Neutrals are key. Think black, white, creams, navy and blues, with some muted yellows, pinks and greens. While Stockholm style steers clear of busy patterns, you will often see pinstripes, delicate florals and some leopard print.
However, you won’t find the Scandi girls wearing all these colours at the same time. Like any good put-together outfit, stick to two or three tones so it feels considered.
Where to buy Stockholm style clothing
Women’s Health may earn commission from the links on this page, but we only feature products we believe in.
