Collagen sheet masks, snail essence, cleansing oils… Over the last 10 years, western countries have been blessed with all things Korean beauty and boy are we thankful. Synonymous with glass skin, even complexions and that gorgeous dewy glow, it’s little wonder why K-beauty took over in Australia and continues to be one most popular types of beauty products on the market.
New to the world of Korean beauty products? Women’s Health spoke to April Brodie, one of Australia’s most respected integrated facialists and Korean beauty experts about all there is to know about K-beauty, how they get it so right, and her top picks for the best products.
What does Korean skincare nail that Western beauty hasn’t?
According to April, Korean skincare is renowned for its proactive and preventative philosophy which is the complete opposite of Western beauty practices, which often focus on treating issues after they arise.
“At its core, Korean skincare emphasises maintaining healthy, resilient skin to prevent problems before they occur. This approach is reflected in its comprehensive multi-step routine, addressing cleansing, hydration, nourishment, and protection to keep the skin in optimal condition,” April explains.
When it comes to that ever elusive “glass-like” complexion, April emphasises the importance of deep hydration which is core to Korean skincare products. It’s all about smoothness and luminosity achieved through innovative ingredients like snail mucin, centella asiatica, and fermented extracts, paired with advanced technology.
“Korean beauty also values customisation, encouraging individuals to tailor their routines to specific skinneeds, contrasting with the one-size-fits-all approach sometimes seen in the West,” says April.
“The sensory experience—textures, scents, and the ritualistic nature of the routine—further enriches the enjoyment of skincare. Additionally, a cultural focus on skincare education fosters a deep understanding and commitment to consistent practices among consumers.”
Why are Korean moisturisers so hydrating?
If you ever tried a Korean moisturiser, you’ll know just how hydrating and luscious they can be. April chalks it up to a few key factors:
- Premium ingredients including hyaluronic acid, glycerin, ceramides, snail mucin, and squalane—ingredients renowned for retaining moisture and deeply hydrating the skin.
- Layering philosophy: The Korean skincare routine emphasizes layering, where toners, essences, and serums prep the skin, enhancing the effectiveness of moisturisers.
- Innovative technology with techniques like microencapsulation and fermentation to amplify effectiveness and absorption
- Many Korean moisturisers focus on strengthening the skin barrier to lock in hydration and shield against environmental stressors.
- With options ranging from airy gels to rich creams, Korean moisturisers cater to all skin types, providing personalised hydration solutions.
- Many brands emphasise natural, irritation-free ingredients, combining effectiveness with skin-friendly properties.
Why are Korean moisturisers so good in general?
There are a few reasons why Korean moisturisers are so beneficial for the skin. For April, the main things she looks out for are innovative ingredients, cutting-edge formulations, a holistic philosophy to skincare, versatility, products that support the barrier ad have a gentle focus.
“Unique components like ceramides and hyaluronic acid provide unparalleled hydration and moisture retention. Advanced technology enhances absorption and effectiveness that are integrated into a multi-step routine. There are products for every skin type and concern, including sensitive skin that balance hydration with a soothing touch,” she says.
Best K-beauty hydrating moisturisers and masks
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