Now that 2025 is here, conversations around sex, intimacy, and pleasure show no signs of slowing down. In fact, they’re continuing to evolve, shaping the ways we explore and experience pleasure.
This year is bringing a new wave of trends that redefine how we connect with ourselves and others in the bedroom. From the growing importance of sober sex to the politicisation of pleasure, we’ve looked into our crystal ball, and here’s what’s shaping the future of sex in 2025 and beyond.
Sober sex: pleasure without substances
More people are rethinking their relationship with alcohol and substances – and that’s extending to their sex lives. And it’s not because they have to, but because they want to.
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Sober sex is about being fully present. Feeling every sensation. Deepening connection without outside influences. Research suggests that sex without substances can lead to greater emotional awareness, improved satisfaction, and a more authentic experience. And as more people rethink their relationship with drinking, sober sex is becoming less of a niche idea and more of a conscious choice for those who want intimacy that’s clear, connected, and completely in the moment.
The politicisation of sex
Sex has always been political, but right now, it feels more so than ever. Conversations about bodily autonomy, reproductive rights, and gender inclusivity aren’t just playing out in courtrooms; they’re shaping how we think about intimacy.
For many, sex is a way to reclaim agency, push back against outdated norms, and assert freedom over their own bodies. Whether it’s advocating for more inclusive sex education, rejecting shame-based narratives or simply embracing pleasure without guilt, people are recognising that the personal is often deeply political. And in 2025, more of us are choosing to have sex on our terms – not society’s. .
Exploration of erogenous zones
Gone are the days of limiting pleasure to a few key erogenous zones. In 2025, people are embracing full-body pleasure, exploring the endless nerve endings waiting to be discovered.
Sensory play is having a moment, with couples experimenting with different types of touch, temperature, and even breathwork to heighten intimacy. Massage, slow and intentional exploration, and unexpected pressure points are proving that sometimes, the most electrifying sensations come from places you wouldn’t expect. Some zones you might’ve missed? The lower stomach, thighs, ears, scalp, arms and wrists, to call out a few (then there are the tried-and-tested spots: anus, nipple, buttocks, perineum, penis, nipple and clitoris- we could go on).
This isn’t just about sex – it’s part of the bigger shift toward mindful pleasure. Less rushing toward an end goal, more enjoying the journey.
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Embracing fluidity in relationships and identity
Rigid labels are out; fluidity is in.
More people are moving beyond traditional definitions of relationships, attraction, and identity, creating a more personalised approach to connection. This shift isn’t just about sexuality; it’s about rethinking relationships altogether. Polyamory, open relationships, age gaps and non-hierarchical partnerships are becoming increasingly visible, normalised by mainstream media and public discourse.
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At its core, this movement is about autonomy and authenticity – letting go of rigid expectations and embracing relationships that actually work for the people in them. It’s less about fitting into a category and more about choosing what feels right
Holistic approaches to sexual wellness
Sexual wellness is no longer just about physical health, it’s part of a bigger picture that includes mental, emotional, and even spiritual wellbeing.
Meditation, nutrition, and fitness are being integrated into sexual health routines, with more people recognising that a balanced mind and body can lead to better, more satisfying intimacy. Therapy and coaching focused on pleasure, stress-reducing intimacy practices, and wellness-driven products are all on the rise. As conversations around mental health and self-care continue to grow, sexual wellbeing is taking its rightful place in the broader wellness conversation.
Embracing the future of pleasure
Sex and intimacy are always evolving, and 2025 is shaping up to be a year of deeper connection, exploration, and authenticity. Whether it’s redefining relationships, prioritising wellbeing, or discovering new ways to experience pleasure, this year’s trends all point to one thing: intimacy should feel good – mentally, physically, and emotionally.
Ultimately, the best trend to follow is the one that makes you feel the most confident, connected, and fulfilled.
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Rachel Baker is the LBDO founder and CEO. Baker offers empowering tips and recommendations on embracing sexual wellness, intimacy, and pleasure.
